Category Archives: Business

Advertising watchdog to investigate Snickers celebrity Twitter ads

A Snickers Twitter advertising campaign is under investigation by the Advertising Standards Authority (ASA) following complaints about the brand’s use of several celebrity Twitter accounts. The campaign was fronted by celebrities including Rio Ferdinand, Katie Price and Cher Lloyd, all of whom took payment in return for advertising Snickers on their Twitter. The ASA has launched [...]

Will devices such as the Kindle and iPad push the newspaper industry to extinction?

Like many other people this Christmas, I unwrapped a Kindle. According to tentative analyst estimates, over one million people received an iPad or Kindle on Christmas Day this year. However, the increasing popularity of such devices has been said to contribute to the already wavering sales of printed newspapers. News organisations, with knowledge of this [...]